ANA CMO Growth Council: AI Transformation

I'm honoured to be invited as a guest speaker and present how Artificial Intelligence is shaping the future of marketing budget optimisation.

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble Chief Brand Officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

“There is a lot of inefficiency in media buying. AI helped us to optimise our media budget.”
-Sharannath Mohanram