Levelling up with AI: from classic analytics to intelligent analytics

The past week was a surreal experience. The AI program at Stanford will be imprinted as a turning point in my life journey (both on the professional and personal sides).

Listening to guest lectures and being coached by visionary people such as Fei-Fei Li, the most influential person and a pioneer in Artificial Intelligence along with Barak Turovsky, Google's AI Director and many more leaders driving the AI agenda has opened up my worldview of what the implications of AI are, for both businesses and humanity at large.

Most people especially leaders at organisations believe that AI is still a futuristic concept. However, seeing real-life examples on campus from autonomous vehicles to space-venture applications, it is clear that businesses need to start prioritising upskilling and allocating resources for the future world of AI.

From medical to social media applications, AI is already applied and used behind the scenes in our day-to-day routines. My main takeaway from AI's impact on the world of marketing and analytics is that it is going to transform operations, insights and decision-making processes across many organisations in unimaginable ways i.e. marketing budget optimisation, adaptive copywriting, product trends detection, client purchase behaviour predictions, etc.